IPSO Agricultura


Who we are?

Number 1 on the Romanian
agricultural machinery and equipment market!

With 25 years of experience in the field of agriculture and over 500 employees in 22 subsidiaries across Romania, IPSO Agriculture is number 1 on the Romanian agricultural machinery market. Romanian farmers concerned about performance consistently choose the agricultural machinery and the related services provided by IPSO Agriculture, which reconfirms our position as a leader on the market year after year.

IPSO Agriculture is part of the French Monnoyeur Group, which has an extensive network of subsidiaries in nine countries, most of them in Europe. A solid business partner, IPSO Agriculture offers integrated solutionsto Romanian agricultural producers, acting as a “one stop shop” for farmers:

The first supplier of agricultural machinery on the Romanian market to offer financing solutions, customised and tailored to each farmer; the free-of-charge service guarantees best financing conditions for farmers, resulting in IPSO Agriculture becoming today’s most important partner to financiers, on behalf of its customers.

 The first agricultural machinery supplier that implemented a package of monitoring and support services for activities in the field; FarmSight was implemented in 2014 for John Deere machinery, allowing remote support via wireless technologies. This service package can be integrated on combine harvesters, tractors and sprayers.

The widest network of maintenance, diagnostic and repair workshops for agricultural machinery; the company has eight service workshops, one in each of its eight development regions, which employ a total of 137 technicians who are qualified (over 10,000 hours of professional training) and periodically certified to carry out repair works to the highest quality standard.

Constant innovation in cost optimisation programmes, which generate total operating costs that bring benefits to the farmers who choose the machinery offered by IPSO Agriculture.

The most developed network of spare parts warehouses in the country, with 19 warehouses which provide over 50,000 original spare parts for all agricultural machinery and equipment sold in Romania.

Complete range of premium products that cover the need for agricultural machinery and equipment for any agricultural works; every year the company launches new products that support farmers by offering technical solutions and equipment that optimise costs and increase productivity.


The brands in our portfolio confirm IPSO Agriculture’s strength in the field and the reputation it has managed to build and maintain.

The company is the sole authorised importer of John Deere machinery and equipment, the world’s largest manufacturer of agricultural machinery. IPSO Agriculture offers Romanian farmers a complete range of John Deere tractors, combine harvesters, balers, sprayers, cultivators and agricultural management systems.

IPSO Agriculture has gradually added new, world-renowned brands to its portfolio.

These include:

Kuhn with 180 years of experience in the manufacture of agricultural machinery;

Manitou – leader in the manufacture of telescopic handlers;

Bednar FMT – part of the STROM Centre group, one of the largest manufacturers and distributors of agricultural equipment in Central Europe;

Perarda flagship name in the field of mechanised agriculture, supplier of travelling platforms and chemical fertiliser spreaders.

Other brands of agricultural machinery also present in the IPSO Agriculture portfolio are as follows: Fliegl, Pichon, Kemper, Zurn, Geringhoff, Grasdorf, Laforge și Eassymass


The company’s steady growth over the past two decades of activity has led to the expansion of its business abroad, in Croatia and Turkey.

Since 2014, the agricultural pole has been located in Croatia, through the company Novocommerce International, which is part of the Monnoyeur group and is an importer and distributor of John Deere equipment in Croatia.

In 2020, the agricultural pole of the Monnoyeur Group expanded its geographical area again to include a new subsidiary in Turkey, named IPSO Tarim, which took over the John Deere dealership in this country.


IPSO Agriculture has had a logistics centre in Hungary since 2016; it is located approximately 40 km away from Budapest. Here, a dedicated team prepares the equipment to the highest quality standards for delivery to customers.


In 2014 we opened a new chapter and IPSO Agricultură started selling used equipment. Since then, over 1000 motorized and soil processing equipment have found clients both in Romania and abroad. The company’s client have been accustomed to a very wide range of equipment, some almost new, others with more “experience” and very accessible, always respecting some rules that define the values of IPSO: total transparency, seriousness and responsibility. A logistic center has been built for national coverage, dedicated to the sourcing and preparation of equipment. We offer both fair and attractive prices and additional services: financing, warranty, transport and the possibility of exchanging equipment through the trade-in method.


We, the people at IPSO Agriculture, consider it very important to get involved in actions that can contribute to the well-being of those in the community. That is why we develop reliable partnerships with non-governmental organizations with which we can take the good forward and participate in support and development initiatives in areas such as education, health, agriculture and the environment.
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